Established in 2010 and based in Hastings, East Sussex, In just a short time we are recognized for our excellence in style, choice and superb customer service. We have already delivered to almost 60 Countries and have an average customer rating of 9.4 on Trustpilot putting us in the top 20 in the Childrenswear category for the UK, We ensure that our kids clothes are always at the forefront of the latest fashion trends. With stylish, modernistic and urban collections for new-born tots and children up to 16 years, shopping with us has never been easier. Browse our collections online from the comfort of your own home or visit one of our shop to keep your kids looking fashionable all year round. We stock only the very best in kids designer wear, so shop with us today!